Warren G. Harding is historically considered one of the worst U.S. President's in history, so when he died in August of 1923, America was itching for an upgrade.  Enter Vice President Calvin Coolidge a.k.a. "Silent Cal" a.k.a. Vin Coolidge.  Cal brought some new flavor to the White House, re-inspired the populace, and got the country rolling smoothly again.  Our Coolidge is designed to have the same effect on you!

We have some exciting news to share! We, along with our friends at BOOKMAN, partnered with Thompson Hotels in NYC! Guests can now rent our Crosby at both the Gild Hall and The Smyth, free of charge! Check it out, let us know what you think!

We have some super exciting news to share on this here Wednesday!  We just integrated #PUREFIX with purefixcycles.com!  What does that mean?  It means we're picking th...

We're excited to announce we've partnered with TOMS! With the release of their brand new Marketplace, our Uniform is a featured product that helps raise money for our friends at charity: water. We could not be more thrilled to be a part of the TOMS family. Besides our Uniform, they have some amazing products from our friends at Apolis, LSTN & more.


Great news, everyone! (Nope, not a guest post by Professor Farnsworth) Hiplok's are in stock so now you can rock out with your lock out!   These things are seriously s...

So excited to announce we have officially 'Gone Google'! We've been working closely with the Google team for quite a while now, and they finally released a commercial starring...yours truly!


One of our friends took a whole slew of our bikes to Dubai and filmed a brilliant piece for Fishtail Rides with our bikes. Check out the video below and ride with FishTail if you're in their neighborhood! Great people, great times.

All right, so you've probably figured it out by now…and if you haven't, you're about to. Our Pure City bikes are all named after some of the most famous streets, roads, and boulevards in the world. Why, you ask? Because that's how they were designed. With influences from all of our favorite cities, streets, and rides, we thought there was no more fitting moniker than the roads themselves.

With great excitement, we're launching Pure Fix Season 2! We have a ton of amazing episodes which aim to answer some of the most frequently asked questions from you guys. If you have others, let us know at @PureFixTV and with #purefix. We're listening!


The all new Juliet

Well hereyee hereyee! Welcome to Juliet 2.0! Our latest (and obviously greatest) model has several frame improvements that will knock your socks off. Tasteful yet subtle, generous yet price-increase free! Here to explain each and every change we made on all our new bikes (in all shapes, colors and sizes) which we'll roll out slowly over the next 2 months.

I know we always say this, but we actually couldn't be more excited this time to release a collaboration bike with one of the best-doing charities in town (and in the world), charity: water. Scott Harrison and his brilliant team have done an oh-so amazing job at revolutionizing the way charitable contributions are accounted for, recognized and put to use. From the individual twitter accounts being managed for specific drilling trucks in the middle of Africa to more charts than you could ever wrap your head around, these guys do some of the best charitable work I've ever seen.

We've been working with a brilliant company based out of Montreal, Quebec, called PKG, and we want you to know about them, if you don't already. They make brilliant leather goods and cater to cyclists. We, with them, built up a one-of-a-kind custom Pure Fix that includes some of their leather goods, such as bar tape and straps. 


By popular demand, we bring you ThickSlicks! These tires are built to last. With double the protective rubber casing of a standard road tire, these tires will seriously last. With a slick tread, these tires are meant for the urban jungle that you call home. At $28 per tire, these are a steal!

All right, I’ve been waiting to post on this thing for a while now, and it’s finally time! I always hate it when a blog post appears touting an awesome product that I need to have, only for me to discover the thing isn’t even on the market (and yes, I’ve even done this to myself, remember the Overade…still want this thing!).